In an advertisement that would cause conservative Christian groups like One Million Moms crazy, Dutch electronics company Elgiganten put out a Valentine’s Day ad that stresses the beauty of love regardless of who it’s between:
That roughly translates to: “No matter who you love, you can find the gift from us.”
The ad has been a hit in Dutch social media:
According to [digital marketing expert] Morten Saxnæs… the poster [has] become a hit because it [does] not “just” advertises Elgigantens products, but it speaks to men and women, men and men and women and women. And so it [was] done intelligently and creatively, and it’s all in the spirit, [he] said.
It’s hard to know how much pushback there is against the ad, but I’m sure the reception is better there than it would be here.
All the more reason for U.S. companies to imitate it.
(Thanks to Kenneth for the link)
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